In the financial market, the willingness of an investor to pay more than the market price for an asset because he has a strong personal and emotional attachment to that asset; for example, a share in a company from his home country. – See fair value, sentimental value, value, intrinsic.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/

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