The possibility that revenues from the sale of goods or, in the case of a bank, revenues from services provided will fall, contrary to internal forecasts and planning. – Measure indicating the extent to which a company’s revenues are affected by changes in the market as a whole, and especially in the business cycle. – See assertion strategy, risk, performance, run rate.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/

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