In finance, an advertising letter (ad mail) with the purpose of attracting attention to an institution’s services; usually used as a lead-up to a subsequent call or visit and often accompanied by a lure (bait; appetiser). – See after-sales service, accessibility, call announcement, relationship management, call center, canvassing, cold calling, cheesemaking, customer defense service, mail shot.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/

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