Recommendations made by analysts, especially at banks, for or against the purchase of a financial product. Depending on the size of the institution or the reputation of the analyst, these ratings can have a major influence on the price of the financial product (especially listed shares). In this context, certain English-language formulations of one or two words are commonly used worldwide, especially: Strong Buy = unconditional buy recommendation; Buy = buy recommendation; Hold = hold; Sell = sell recommendation; Strong Sell = unconditional sell recommendation, Accumulate = buy again (if the price falls). – See acataphasia, analyst influence, stock market language, financial analysis regulation, financial language, rating agencies. – Cf. BaFin Annual Report 2012, p. 164 f. (BaFin supervises analyst activities; continued trend toward purchasing analyst services rather than providing them oneself).

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/

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